A lot has happened since Hannah Wild founded Supplement Solutions back in 2004! Follow our timeline to find out more about us, what we have achieved and our values!

The lightbulb moment...

Hannah Wild launched Supplement Solutions in 2004.

The idea was born while working on trade stands, when Hannah was asked time and time again “can we buy online?” to which the answer was always an apologetic no.
Hannah, a keen horsewoman, found working long hours in a full-time job left very little time for shopping for her own horses...
“I need to build a website and sell equine supplements and products online for busy horse owners like me!”
Online retail was still a relatively new concept however, Hannah decided to take a leap of faith and Supplement Solutions was born.

Outgrowing Scorton...

As the business grew, so did its inventory.

Soon it became clear that Hannah needed to secure a dedicated premises for Supplement Solutions. Although it would mean moving the company from the picturesque village of Scorton, Lancashire. Hannah wanted a nice place for her growing team to work, and in 2011, when an old meat factory came up for sale in Great Eccleston, it certainly fit the bill. Taking another plunge, Hannah purchased the site. After months of scrubbing, painting and renovating, Supplement Solutions moved into the much-needed larger premises in October 2011.

The next step...

Hannah wanted to become more than another faceless internet retailer.

Supplement Solutions had a growing portfolio of brands on board, customers could be overwhelmed by choice! Hannah wanted to provide the best possible service for customers so she focused on building a friendly team of specialists. Each Supplement Specialist was chosen for their experience, knowledge and passion for horses, to ensure they fully understand customers’ needs.

The extra mile...

In 2012 Hannah undertook exams to become a Suitably Qualified Person (ESQP).

This enabled her to prescribe and supply animal medicinal products for horses and companion animals, alongside offering advice about worming and parasite control. The business was able to be registered as an accredited online retailer with the VMD (Veterinary Medicines Directorate), cementing Supplement Solutions reputation as a one-stop shop for horses’ nutritional needs and wellbeing.

SQP of the year...

In 2015, Hannah was named SQP of the Year by 3D Worming

and has never looked back since!

Big changes ahead...

The fourth edition of the website was launched in September 2019.

A much-needed responsive site to help make life easier for the increasing number of customers choosing to order from their mobile phone or tablet. The new website was also designed to work alongside an efficient in-house stock control system, a huge technological development to allow the team to effectively manage stock levels on a daily basis. 
After 15 years in business, Hannah also took the opportunity to modernise our image, re-branding Supplement Solutions to coincide with the new website launch.

BETA SEIB Retailer of the Year

Following the re-brand and relaunch

Supplement Solutions were delighted all of their hard work was rewarded when Supplement Solutions was named BETA SEIB Retailer of the Year for the fifth time, at the prestigious BETA Business Awards 2020

Locked down...

Supplement Solutions has faced numerous challenges, Covid-19 was no exception.

Covid-19 was one of the greatest challenges to everyone. The team worked hard to dispatch orders to ensure customer's animals received the necessary health support during the pandemic.
Brexit was almost overshadowed by Covid, but this has created lots of challenges for the business, as we try and continue to supply our European customers.

Runner up BETA retailer of the Year

Sadly, the team couldn’t attend the BETA Awards due to Covid.

Thanks to the advances in technology the team tuned in on live-stream to find out Supplement Solutions were awarded Runner up BETA retailer of the Year 2022, which was presented by Zebra Products. 

Now you're up to date...

Our team is a friendly bunch and you'll always find someone at the end of the phone ready to help!

Each year the team visit trade shows and get the opportunity to handpick new brands and products. With over 150 brands available, Supplement Solutions aims to stay true to our original aim of helping customers buy all their horse's and pet's nutritional supplements from one place. Making life simpler, whilst also keeping costs down.
The range of products is constantly expanding - and if there's something you can't find, just let us know and we will do our very best to source it for you.

Meet our friendly team by viewing their profile below!

Hover over their name card and you will find out a bit more about who the faces are behind Supplement Solutions.

Hannah Wild


Hannah launched Supplement Solutions in 2004, and has developed the business into the UK’s leading online equine supplement specialist. Over the years she has been awarded many great awards including the National Title of 3D Equine Worming SQP of the year.

Hannah competed up to intermediate level at British Eventing for 15 years. But due to life's commitments she now owns an ID x called Nancy, whom she hopes to take eventing at a lower level.

Lauren Carroll


Lauren was introduced to the equestrian lifestyle at a very early age and has always had a passion for anything to do with horses. During her childhood years, she traveled between the UK and Dubai, as her father is an ex-champion jockey.

Lauren has ridden and competed a variety of horses in different disciplines including British Eventing, Endurance GB, Showjumping and Showing. She currently has a Welsh Section D called Angus, who she competes with on a regular basis.

Sophie Lawson

Supplement Specialist & SQP

Sophie graduated BSc (Hons) Equine Science degree from Myerscough College in 2021 achieving a 1st class achievement.

Sophie has loved horses since a young age, this lead her to loaning a welsh A cross called Diesel. Sadly he had to be returned to his owner in Cumbria during Covid-19 but Sophie still rides her friend's horses in her spare time and hopes to buy her own one day.

She also has two cats named Echo and Bella.

Sophie Walker

Supplement Co-Ordinator

Sophie is a football loving girl and has supported the Manchester United Women's team since its reformation in 2018. She was lucky enough to meet Millie Turner, a Manchester United player.

Whilst Sophie doesn't have a horse, she has a beautiful Siberian husky called Nishka. Nishka. Sophie's other pet is a cat called Bourbon (like the biscuit!). It turned out Bourbon had been going to another house for two years and was taking full advantage of two lots of love, attention and meals!

Dawn Hodgkinson

Finance Officer

Dawn has been riding since the age of 5, having lessons and quite a few loan ponies but never her own. When she was old enough to get a Saturday job, she saved up and bought a 6 month old colt, called Bobby. She broke him in herself and then went on to compete his successfully for 27 years in showing and dressage!

She lives with her husband Andrew, daughter Ella and son Alex, on a working farm. Dawn and Ella have competed in lead rein working hunter on 2 section A's, since Ella was little.

Hayley Young

Marketing & Website Co-Ordinator

Hayley has been involved with horses from a young age. Originally from Cambridgeshire Hayley moved north to pursue her dream.

Hayley owns a welsh cob called Gigi who she competed regularly in show jumping and eventing with a sponsorship from Likit before moving further north to Lancashire. Hayley enjoys updating her social media and sharing her adventures with Gigi.

Hayley is also a photographer which is handy for creating content for Supplement Solutions!

Supplement Solutions is supported by our fantastic Brand Ambassador team!

Click on he hashtag below to find out more about our amazing brand ambassador team and follow their journeys!