About Blue Chip
Blue Chip Feed Limited was founded in 1996 by Clare Blaskey, and was named after her horse, Blue Chip. Having had horses all her life and whilst working for another feed company, Clare knew there had to be a better way of feeding horses and ponies.
At the time feed balancers for horses were a totally new concept and ongoing research in the USA was exploring the benefits of prebiotics and probiotics on the diet of the horse. Clare got in contact with a company who had started to develop organic, chelated minerals and had an idea to use this new innovation to feed.
Everyone told Clare it would be impossible to sell a sack of feed for over £35, but what they had failed to realise was how cost effective to the horse owner using a feed balancer could be. And so, with the help of world-renowned nutritionists, vets and scientists, Clare formulated Blue Chip's first feed balancer, Blue Chip Original.
Feed balancers and supplements are Blue Chip’s passion but the company never sticks to the tried and tested and is always looking to bring something new to the market place. Ultimately, Blue Chip’s goal is to deliver products that will really make a difference to horses and ponies, helping them to live longer, healthier and more active lives.